Continental
project: smell the delicious
agency: bastion banjo
Continental launched its new Sensations range to bring bold flavour and excitement to everyday meals. In a crowded market, the brand set out to stand apart with a creative platform built on the insight: aroma plays the leading role in stimulating appetite and enhancing food enjoyment. The campaign celebrates the power of smell to spark the desire to taste, captured in the new positioning line, “Smell the delicious.”
Concept / Art Direction 
TVC / Digital