fitness in motion
PROJECT: les mills
AGENCY: LOWE AUCKLAND
Les Mills releases fresh, program-specific image and video assets every quarter to help its 21,000+ club partners and instructors promote the latest workouts.
For this release, we set out to show the incredible quality of Les Mills instructors. We captured them showing off precise, controlled movements from each program. A level of skill that’s tough for the average gym-goer to match, but hey, it's worth aiming high.

Concept / Art Direction / Design
Worldwide Assets / OOH / Poster / Collateral