ready for rio
client: optus
AGENCY: THE WORKS
Optus has had a long-standing history of supporting Australian Olympians. But we normally only get to see the "Big guns" riding high on a billboard. 

It was time to put the not-so-known, the newbies, the next superstars, on the podium. Watch out Rio, they're coming for gold.

Concept / Art Direction / Photography Direction 
OOH / In-store / Events Promo / Social