total control
client: fujitsu
AGENCY: 303Lowe
AGENCY: 303Lowe
Fujitsu General was the first to introduce an air conditioner with human-sensor control. Yet years later, awareness of this intuitive, energy-saving feature remained low.
It was time to let long-time Fujitsu ambassador and former Aussie cricket captain, Mark Taylor, feel right at home. He’d done plenty of Fujitsu ads before, but never one that let him show off his real skills with a bat and ball.
It was finally Mark’s moment to perform… and prove he’s just as impressive as the air conditioner.
It was time to let long-time Fujitsu ambassador and former Aussie cricket captain, Mark Taylor, feel right at home. He’d done plenty of Fujitsu ads before, but never one that let him show off his real skills with a bat and ball.
It was finally Mark’s moment to perform… and prove he’s just as impressive as the air conditioner.
Concept / Art Direction
TVC / Digital / Promo