the best of both worlds
clients: qantas amex
AGENCY: PUBLICIS MERCERBELL
Small business owners spend a lot of time working, often sacrificing time with family and friends. But the American Express Qantas Business Rewards Card earns them Qantas Points on their business spend, so they can reward themselves and their loved ones later. This campaign showed how it could give them the best of both worlds.

Concept / Art Direction 
OOH / Video / Print / Digital / Activation