super series superstars
client: greyhound racing nsw
AGENCY: bastion banjo
AGENCY: bastion banjo
Greyhound Racing NSW was about to launch the "Greyhound Super Series". The top-dog-tier of races, including: The Million Dollar Chase, The Ladbrokes Golden Easter Egg, Paws of Thunder, and more.
We needed to raise the profile. Up the game. Show both the punters and the sponsors, that they'd be getting their monies worth.
The campaign was rolled out across pub screens, live broadcast, betting apps, and racecourse signage. Firmly placing the Super Series as the elite races to watch. Sponsors colours were flying. Bums were on seats. Dollars were in back pockets.
We needed to raise the profile. Up the game. Show both the punters and the sponsors, that they'd be getting their monies worth.
The campaign was rolled out across pub screens, live broadcast, betting apps, and racecourse signage. Firmly placing the Super Series as the elite races to watch. Sponsors colours were flying. Bums were on seats. Dollars were in back pockets.
Concept / Art Direction
Video / Digital / Signage
